PRO2COOL MARKETING STRATEGY
Miami University Highwire Brand Studio
THE PROJECT
Our team developed and executed an awareness marketing campaign for TecTraum, focused on the launch of their upcoming medtech device. As part of a competitive class, involving three teams, we were proud to be selected as the winning team based on the overall presentation and strength of our messaging.
Our deliverables included a marketing presentation outlining a awareness plan for a targeted market as well as designed tears sheets that visually communicate key messaging, awareness and branding of the product. The campaign emphasized strategic positioning, market differentiation, and storytelling to generate interest and engagement in the presentation.
(Some information has been removed and/or not be included for confidentiality)
GALLERY
Final look into the outcome and deliverables. Made using Google Slides and Adobe Creative Suite.
I contributed ideas and questions, designed the moodboard and tearsheet for our adolescent-targeted messaging, organizing and designing the appendices and presented parts of the final client presentation.




